XR Overview

Our world is built on effective communication. From the dinner table to the entertainment industry, storytelling happens every day. As social beings, we want to bond with one another on an emotional level. For that, technology has been a wonderful tool.

Today, we can share information like never before. And with virtual reality, we’re able to share experiences in a truly powerful and personal way—for business, education, and more!

What is XR?

There are actually a few different categories for this technology. In some cases, all your audience will need is a smart phone. For others, you’ll be working with a headset and remote controls. The solutions vary based on your needs and what you’re trying to accomplish.

Augmented Reality (AR) – View your environment with new information

Organizations use AR to enhance objects with computer-generated images. This interactive experience can happen right from your phone or tablet. This is sometimes called WebAR.

If you’ve been video chatting with someone who uses an app to change their face into an animal or some other funny “filter,” then you’re playing around with AR. Other companies use AR to share new products with their customers, like apps that let you test out a new paint color. You just use your phone’s camera to scan your living room wall and then select the color you want to see on-screen. AR has all types of practical solutions to common problems.

Mixed Reality (MR) – Interact with physical and digital objects at the same time

Technology that can merge aspects of a virtual world with real life is referred to as mixed reality, or MR. This is where computer images co-exist with what’s around you. You see everything together, and the new figures are like an overlay.

Here’s one example: A surgeon uses MR to superimpose a live x-ray over their patient’s body. The digital image can help inform their process in real time, and with better precision. They don’t have to focus on a computer monitor that’s positioned away from the person they’re working to treat because the MR tech lets them view the data and their patient simultaneously.

Virtual Reality (VR) – Enter a place of limitless possibilities—all from a headset

Experiences that are fully-immersive are referred to as true “virtual reality.” These simulations can be similar to the real world, or they might be completely different.

If you want to develop a VR experience for training purposes, you could make the setting a warehouse and then teach your users how to drive a forklift. Or you might design a VR fieldtrip so elementary school students can tour a water treatment plant. You can work with virtual reality in any way you want because it’s completely customized. That’s why we’re seeing it used in every industry.

Real World Benefits

There are actually a few different categories for this technology. In some cases, all your audience will need is a smart phone. For others, you’ll be working with a headset and remote controls. The solutions vary based on your needs and what you’re trying to accomplish.

View your environment with new information

Organizations use AR to enhance objects with computer-generated images. This interactive experience can happen right from your phone or tablet. This is sometimes called WebAR.

If you’ve been video chatting with someone who uses an app to change their face into an animal or some other funny “filter,” then you’re playing around with AR. Other companies use AR to share new products with their customers, like apps that let you test out a new paint color. You just use your phone’s camera to scan your living room wall and then select the color you want to see on-screen. AR has all types of practical solutions to common problems.

Interact with physical and digital objects at the same time

Technology that can merge aspects of a virtual world with real life is referred to as mixed reality, or MR. This is where computer images co-exist with what’s around you. You see everything together, and the new figures are like an overlay.

Here’s one example: A surgeon uses MR to superimpose a live x-ray over their patient’s body. The digital image can help inform their process in real time, and with better precision. They don’t have to focus on a computer monitor that’s positioned away from the person they’re working to treat because the MR tech lets them view the data and their patient simultaneously.

Enter a place of limitless possibilities—all from a headset

Experiences that are fully-immersive are referred to as true “virtual reality.” These simulations can be similar to the real world, or they might be completely different.

If you want to develop a VR experience for training purposes, you could make the setting a warehouse and then teach your users how to drive a forklift. Or you might design a VR fieldtrip so elementary school students can tour a water treatment plant. You can work with virtual reality in any way you want because it’s completely customized. That’s why we’re seeing it used in every industry.

How We Work

You know your organization better than anyone. We just help you maximize your process. It doesn’t matter whether you want to update your corporate training series, explore new educational programs, or develop something entirely unique—our team has the expertise you need to get the most out of virtual reality.

Development

Test

Deploy

It all starts with a consultation and demo. If you haven’t already experienced VR for yourself, this meeting can be a lot of fun. Then we can start discussing what problems you’re trying to solve. What are you hoping to teach? What are you working to sell? Our collaboration can help you improve your systems, engage your audience, and create a long-term impact.

Schedule a Demo

We look forward to showing you the technology and discussing what we can create for you!