XR Overview

Our world is built on effective communication. From the dinner table to the entertainment industry, storytelling happens every day. As social beings, we want to bond with one another on an emotional level. For that, technology has been a wonderful tool.

Today, we can share information like never before. And with virtual reality, we’re able to share experiences in a truly powerful and personal way—for business, education, and more!

What is XR?

There are actually a few different categories for this technology. In some cases, all your audience will need is a smart phone. For others, you’ll be working with a headset and remote controls. The solutions vary based on your needs and what you’re trying to accomplish.

Augmented Reality (AR) – View your environment with new information

Organizations use AR to enhance objects with computer-generated images. This interactive experience can happen right from your phone or tablet. This is sometimes called WebAR.

If you’ve been video chatting with someone who uses an app to change their face into an animal or some other funny “filter,” then you’re playing around with AR. Other companies use AR to share new products with their customers, like apps that let you test out a new paint color. You just use your phone’s camera to scan your living room wall and then select the color you want to see on-screen. AR has all types of practical solutions to common problems.

Mixed Reality (MR) – Interact with physical and digital objects at the same time

Technology that can merge aspects of a virtual world with real life is referred to as mixed reality, or MR. This is where computer images co-exist with what’s around you. You see everything together, and the new figures are like an overlay.

Here’s one example: A surgeon uses MR to superimpose a live x-ray over their patient’s body. The digital image can help inform their process in real time, and with better precision. They don’t have to focus on a computer monitor that’s positioned away from the person they’re working to treat because the MR tech lets them view the data and their patient simultaneously.

Virtual Reality (VR) – Enter a place of limitless possibilities—all from a headset

Experiences that are fully-immersive are referred to as true “virtual reality.” These simulations can be similar to the real world, or they might be completely different.

If you want to develop a VR experience for training purposes, you could make the setting a warehouse and then teach your users how to drive a forklift. Or you might design a VR fieldtrip so elementary school students can tour a water treatment plant. You can work with virtual reality in any way you want because it’s completely customized. That’s why we’re seeing it used in every industry.

Why Virtual Reality?

Just as black-and-white cartoon animations evolved into vivid 3D productions, virtual reality is simply the next step in how we’re able to inspire one another. And we can use it any facet. Companies use this technology for marketing and sales efforts. Other teams turn to virtual reality for detailed training programs. Museums and school systems can also use these solutions for new exhibits or other educational purposes.

Engaging Content

Better
Retention

Higher Performance

Maybe your architectural firm wants to present life-like walkthroughs to clients before the designs get finalized. Or perhaps you’re looking to document the personal histories of Holocaust survivors so that, even years from now, students can feel as if they’re sitting right in front of the speaker. Virtual reality can help you communicate like never before. You basically have unlimited creative potential. Moreover, the results can be entirely practical.

Real World Benefits

There are actually a few different categories for this technology. In some cases, all your audience will need is a smart phone. For others, you’ll be working with a headset and remote controls. The solutions vary based on your needs and what you’re trying to accomplish.

View your environment with new information

Organizations use AR to enhance objects with computer-generated images. This interactive experience can happen right from your phone or tablet. This is sometimes called WebAR.

If you’ve been video chatting with someone who uses an app to change their face into an animal or some other funny “filter,” then you’re playing around with AR. Other companies use AR to share new products with their customers, like apps that let you test out a new paint color. You just use your phone’s camera to scan your living room wall and then select the color you want to see on-screen. AR has all types of practical solutions to common problems.

Interact with physical and digital objects at the same time

Technology that can merge aspects of a virtual world with real life is referred to as mixed reality, or MR. This is where computer images co-exist with what’s around you. You see everything together, and the new figures are like an overlay.

Here’s one example: A surgeon uses MR to superimpose a live x-ray over their patient’s body. The digital image can help inform their process in real time, and with better precision. They don’t have to focus on a computer monitor that’s positioned away from the person they’re working to treat because the MR tech lets them view the data and their patient simultaneously.

Enter a place of limitless possibilities—all from a headset

Experiences that are fully-immersive are referred to as true “virtual reality.” These simulations can be similar to the real world, or they might be completely different.

If you want to develop a VR experience for training purposes, you could make the setting a warehouse and then teach your users how to drive a forklift. Or you might design a VR fieldtrip so elementary school students can tour a water treatment plant. You can work with virtual reality in any way you want because it’s completely customized. That’s why we’re seeing it used in every industry.

How We Work

You know your organization better than anyone. We just help you maximize your process. It doesn’t matter whether you want to update your corporate training series, explore new educational programs, or develop something entirely unique—our team has the expertise you need to get the most out of virtual reality.

Development

Test

Deploy

It all starts with a consultation and demo. If you haven’t already experienced VR for yourself, this meeting can be a lot of fun. Then we can start discussing what problems you’re trying to solve. What are you hoping to teach? What are you working to sell? Our collaboration can help you improve your systems, engage your audience, and create a long-term impact.

Start Here

Your story needs to make a memorable connection. We can help.

Schedule Next Steps

We look forward to discussing your next project.

Testimonials

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Avada Driving School really helped build my confidence behind the wheel and with driving in general, and they got me a first time pass! Highly recommended.

Sophia Jones

Avada Driving School really helped build my confidence behind the wheel and with driving in general, and they got me a first time pass! Highly recommended.

Harold Green

Avada Driving School really helped build my confidence behind the wheel and with driving in general, and they got me a first time pass! Highly recommended.

Grant Harvey

Avada Driving School really helped build my confidence behind the wheel and with driving in general, and they got me a first time pass! Highly recommended.

Kate Lewis

Avada Driving School really helped build my confidence behind the wheel and with driving in general, and they got me a first time pass! Highly recommended.

Kelly Johnson