Disney turns to AR to sell ‘Star Wars: The Last Jedi’ toys

Steve Dent, @stevetdent

Luckily for George Lucas, Fox didn’t give a hoot about toy licensing for the original Star Wars, but Disney sure as hell does. To make sure its September 1st Star Wars: The Last Jedi Force Friday II toy launch event is a success, it has added an augmented reality component called Find the Force. You’ll be able to scan new in-store physical displays that feature characters like Rey and the new “Executioner Stormtrooper,” and those characters will come to life on your screen, Pokémon-style.

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2018-05-25T23:46:04+00:00