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When new technology platforms emerge, traditional retail typically gets disrupted — and often in painful ways. Consumers generally benefit from the added convenience and cost reductions from e-commerce in the short-term. However, the dominance of companies like Amazon has resulted in many retailers and small businesses closing up shop and laying off employees.
Fortunately, the next emerging tech platform, augmented reality (AR), could result in a resurgence of in-person retail shopping. I’ve interviewed several AR influencers who discuss how the technology can reverse the implosion of retail and incentivize customers to physically visit shopping locations.